What Are Customer Feedback And Its Importance?
Customer feedback is one of the key components to sustaining any business or company. This thing connects the company to its customers. This not only provides the thinking of the company to the customers but also the future growth of the company. So it is very crucial for today that completion is in its peak position and businesses are running out of the market due to wrong decisions and bankruptcy. There are many examples of companies that are now tech giants just because they heard their customers So First, we need to know what customer feedback is.
Customer feedback:
Customer feedback is a type of method to communicate with customers about the excellence of the company’s product, whether customer like it or how much they are satisfied with the product. So it is a rough definition of customer feedback. In reality, businesses eagerly want to know that our customers like their products. If they like how much they are satisfied with the product by giving them a rating? And what are the places where they can improve their product using the consequences of the product? These are the key questions and answers which are needed to know every business from large manufacturers to small shop owners. We can see practically that every company is trying to follow these simple rules. If we buy a product from a local grocery shop and again go to the shop they want to know how much we like the product and if anyone gives any complaint then they are trying to remove the product with another product and make trust o the customer. This is one type of customer feedback.
Scenario:Let’s see another scenario where we will talk about big software companies like Google, Adobe, Microsoft, Meta, Spotify, etc. These tech giants heavily rely on customer feedback. As these companies are based on customer data they should know what customers are saying about their products, it’s not important how big they are now. So we can give our ratings, objection, and feedback through the apple store or Google play store. Along with the feedback or rating section in the app store or play store companies also give help and feedback and a section on their website or app. These things are also applicable to small start-ups. To say about another service-based giant uber, it is not surprising that uber hit upon a plan to get two-sided feedback as customers are not their only concern but drivers are those who run their business.
By using this method they try to satisfy drivers as well as customers with more pleasant rides. Another example of a customer feedback technique is mind-blowing which is created by graphics designing cloud-based software. As this is paid they hit upon a great idea to use the paid version of Figma. They have released a beta version of the software. The user can use the full version of Figma and just give feedback on the product. Thus we can understand the importance of customer feedback today. Another great example of customer feedback Is created by YouTube. In between videos they give customer satisfaction surveys or CSAT questions. On the other side, Airbnb is taking 2 surveys from their customer simultaneously by giving feedback on their experience and reporting any bugs in the app. Sometimes many software like gaming apps like PUBG, we can report any inappropriate behaviour of the player. They are doing it because they know if they can’t take proper action against suspicious players they can lose their customers as players.
